Unlikely Lesson on Sharing the Gospel

Last week, the two administrative assistants in our business office, along with myself, spent a few ours watching the demos of two different software programs. We are being forced to discontinue using an outdated system that is being “put out to pasture”, so to speak, and the time has come to make a move.

Some of you know me well enough to know that this kind of thing stresses me out. It is such a huge decision with big ramifications for our company. A software that has a lot of bugs or doesn’t do what we need to do could really make running our office difficult. And so I have been delaying it for quite some time. However, it can be delayed no longer.

Our office is right next to our house, so I told the two women to come on over and I put the demo on the big screen in our family room. We settled into our comfie chairs to watch and listen as each of the two salesmen tried to tell us why their program was the best one for us to buy.

The ways the two men communicated and went about selling their companies was in such contrast that it startled me, quite frankly. After the two demos were over, the girls and I sat talking about the two men and the comparison to sharing the Gospel. It could not have been more appropriate. And it was so clear.

Let’s, for the sake of clarity, call the Companies A & B. We will call the sales reps Mr. One and Mr. Two.

Our first demo was scheduled for 10am with Mr. One of Company A. He sounded friendly enough as we got started but after only the third question he reminded us that we had “a lot to cover here”. In other words: Stop asking questions. Now keep in mind that this is a BIG change for us and he is trying to sell us on his company. Strike #1. He went on to explain the software, clicking through the different screens but we noticed that he always seemed a bit stymied when we asked a question (which we continued to do despite his best efforts to discourage them). Strike #2. And then we got to a deal breaker. A strange inability of the software to do something incredibly basic. All three of us tried to kindly ask in different ways if the program could do what we needed it to do. Mr. One got defensive and insisted it could. All three of us obviously knew that it couldn’t. He would say it could but he couldn’t show that it could. Strike #3. Usually you are out with strike three but the program still interested us–if only we could get around that one deal breaker. Mr. One called me about a half hour after the demo ended to say that he had talked to someone and that it most certainly could do what we needed it to do. As I listened to him describe a different screen, clicking here and filtering there, I realized that he was just explaining a different way that the program could not do what we needed it to do. When I kindly made the observation that we loved the software but were more than a little surprised that something this intrinsic to running an efficient office wasn’t included in the software, he grew almost belligerent with me. He was condescending and very offended. Strike #4. In a final effort to try to see if this could work, I asked if it would be possible for us to have a trial of the program where I could set up a few dummy customers and see if I could somehow figure out a different way for the program to do what it needs to do (sometimes it just takes some thinking outside the box!) He then informed me that no, that would not be possible. I was befuddled. Here is a company asking me to spend thousands of dollars on their program and they wouldn’t give me a trial run at it? Why not? And that was Strike #5. At this point, I was feeling pretty discouraged. After this guy’s arrogant attitude, I didn’t really want to work with this company but what if there wasn’t anything else out there?

At 1pm, we reconvened to watch the demo of Company B with Mr. Two. As we connected, we saw our website on his screen. He had taken the time to pull up our website and read our About Me page. He explained that he felt it was important to know our company and what we do, so he could best explain how the software program would work for us. Gold Star #1. As he started to explain the program and we peppered him with questions, he kindly answered them, often thanking us for asking such a good question. The contrast to Mr. One was startlingly remarkable at this point. And such a relief, if I am honest. I realize that Mr. Two is obviously a very good salesmen who wants to sell a program, but we all wanted to feel free to ask as many questions as we needed and Mr. Two really made us feel like we could do that. He never once made us feel stupid or small for asking any question. Gold Star #2. As we continued to watch, we found a real problem with the program. Instead of insisting that his program could do something it couldn’t, he assured us that he had already talked with the program engineers about fixing it and he hopes there will be a change soon. In the meantime, we could go about it in a different way and proceeded to explain the work-around. Gold Star #3. He was incredibly kind and warm throughout the entire interview and never once was he condescending or impatient. Again, such a great contrast to Mr. One. Gold Star #4. A few hours after the demo, I emailed Mr. Two some questions. Within minutes he had answered to my satisfaction. This email included his assurance that he surely did understand our desire to have a trial time and he would be happy to set that up for us at our convenience. Gold Star #5. Through the whole process Mr. Two was kind and real, making conversation easily to find out more about us and our company and yet maintaining professionalism throughout the whole demo.

As the women and I discussed the decided difference between Mr. One and Mr. Two, we were reminded how much this pertains to how we share the Gospel with others.

Some are like Mr. One. Condescending, self-important, not knowing the answers to basic questions. They are defensive and easily offended. Their arrogance puts lost souls at a distance and leaves their important questions unasked.

And then there are those like Mr. Two. Kind, open, interested in others. They are the ones that know a good many answers to the questions the lost ask, but if someone asks something they don’t know, they will smile and assure the person that they will find out an answer from the Bible. There is a warmth that exudes from this type of person that is hard to resist. Even if you don’t like what they are saying it is really hard to not like them.

I don’t know about you, but I so long to be like Mr. Two as I talk to people about the Gospel. But, much more importantly, I want to follow the example of Jesus. I want to genuinely show that I care about someone enough to tell them the truth about heaven and hell. I want to be kind, humble, loving, and authentic. And I want to know the answers to their questions (and be willing to do the work of looking for biblical answers when I don’t have them.)

I don’t know Mr. One and Mr. Two beyond those demos. I doubt either of them are believers (which is why it was so important for me to continue to be gracious with Mr. One, despite my frustrations. I hope I succeeded…). But the two demos really reminded me of how important it is to be genuinely interested in others, to be patient and kind, and to have a thorough knowledge of the Bible and its doctrines, as well as of the Gospel.

Not to “sell” something but so that we can be used by God to share the good news of the Gospel with the hopelessly and eternally lost who are wandering in this dark and dying world searching for answers.